Welcome to the Clean Data Alliance
Every year, dirty data drains $3.1 trillion from businesses through inefficiency, bad targeting, and compromised information. That’s not speculation; it comes from IBM.
Trust is collapsing, too. According to Usercentrics (2024), 71% of people say they have little or no trust in companies’ use of AI.
And consumers aren’t sitting quietly. Research from Termly (2024) shows people actively avoid brands they don’t trust with their personal data.
This isn’t just a tech glitch. It’s a global system failure that touches the prices we pay, the elections we vote in, the healthcare we rely on, and the AI systems now shaping decisions about our lives.
Why this Substack exists
The Clean Data Alliance is a rebellion against the dirty-data economy. But it’s not just talk. This Substack will:
Expose how the current system defines, manipulates, and exploits people.
Share progress as we build a new product and ecosystem designed to flip the model, giving people control over their information.
Invite you in to help shape what comes next. This will only work if it’s built for you and with you.
What to expect
You’ll get:
Shocking truths about how data is weaponized.
Clear, evidence-based stories you can share.
A front-row seat to the creation of a system designed to restore trust.
Opportunities to weigh in, contribute, and shape the tools that emerge.
Welcome to the fight.
—Jay