On August 1, 2026, California’s Delete Request and Opt-out Platform (DROP) forced all registered data brokers to process standardized deletion requests on a rolling 45-day cycle. This shift turns mechanical data deletion from a paid consumer service into a free state utility.
What California’s DROP Means for the Data…
On August 1, 2026, California’s Delete Request and Opt-out Platform (DROP) forced all registered data brokers to process standardized deletion requests on a rolling 45-day cycle. This shift turns mechanical data deletion from a paid consumer service into a free state utility.