Toward a More Profitable & Sustainable Digital Economy
The Clean Data Alliance (CDA) serves as a vital connection between human dignity and business benefits. For the first time, capital and labor are united by synergistic incentives—people gain control and compensation for their personal information, while businesses gain higher-quality, lower-risk insights.
The Solution: Clean Data Alliance
Mission: Give everyone control of and compensation for their personal information in the digital economy.
Vision: Become the most trusted institution in the world.
Values: Truth, dignity, big thinking, empowerment, rising tides, greater good.
Structure: An apolitical 501(c)(6) nonprofit alliance + dĀginty (enterprise platform) + Cluzy (consumer app).
At a Glance
Today, data is collected without true consent and sold.
Misguided targeting compromises trust; data breaches create legal risk.
Fraud and poor-quality data cost the U.S. economy $3.1 trillion annually (IBM).
The Problem and the Promise
Employees & Talent: Working for data-respecting companies builds credibility and efficiency.
Advertising & Insights Industries: Better data leads to greater efficacy and higher returns.
Humans (Consumers): More trust leads to more data sharing and genuine satisfaction.
Corporate Boards: Higher return on capital incentivizes investment in trust-building practices.
The Model
At the heart of CDA is a simple equation:
Data Agency (Trust) → Clean Data (Profit Growth)
When individuals have agency over their data, they share more openly and honestly. That creates Clean Data—verified, permissioned, longitudinal, and anonymous. Clean Data, in turn, drives better business decisions, lowers risk, and creates a healthier, more sustainable digital economy.
